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CAA: Airport Marketing & Public Relations, "Communications Key for Airlines, Airports"

Monday, September 16, 2002

Communications Key for Airlines, Airports
PR News

Reports of passenger frustration with security policies, inconveniences and
scaled-back service abound in the mainstream media as the airline industry
and airports grapple with bankruptcies, federal mandates and other problems.
The key to dealing with these issues, according to most PR pros within the
air travel industry, is communication. Ken Capps, VP of public affairs with
Dallas- Fort Worth International Airport, says communications execs must
keep in mind that it's the traveler who is key. His recommendations for any
corporation working to minimize frustration among stakeholders in a time of
crisis: Clear, concise information, frequently communicated.

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