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Airport Marketing & Public Relation, "Telephone book advertising"



Hi Tom!
Thanks for the wise input--have a great day!
Pat
----- Original Message -----
From: "Tom Weil" <weilt@xxxxxxxx>
To: <mpr@xxxxxxxxxxxxxxxxxxxxxx>
Sent: Thursday, January 04, 2001 9:50 AM
Subject: Re: CAA: Airport Marketing & Public Relation, Airport Marketing &
Public Relation, "Telephone book advertising"


> Pat,
> I have been watching the replies from the various airports concerning the
> yellow pages and I agree for the most part.  I do however list in what we
> call our Home Town Directory yellow pages with a quarter page ad that runs
> us around $600 a year.  The directory serves the East Kern Region of the
> High Desert from Ridgecrest to Boron to Rosamond to Tehachappi and all
> points in between.  We list our services provided at the field which
include
> skydiving, soaring, RV park, maintenance, restaurant/banquet facilities
> along with web site, phone, and fax.  We find that it is money well spent
in
> our marketing sphere of 100 miles.  Being the hub for informational calls
> allows us to highlight our tenants and activities.  We also gain the
> reputation as user friendly and community oriented because no matter what
> the nature of the call we will try and help connect to the right party.
We
> choose to this concept because of our size and the need for community
> support as move forward with future projects.
> I guess the bottom line is that if you have one directory that services
your
> sphere of influence it may be a wise investment in community relations
both
> now and in the future.  All others take the free one line listing!
> Tom Weil, Airport Manger
> California City Municipal Airport
> ----- Original Message -----
> From: "Pat Corfman" <pcorfman@xxxxxxxxxxx>
> To: <mpr@xxxxxxxxxxxxxxxxxxxxxx>
> Sent: Wednesday, January 03, 2001 7:10 AM
> Subject: Re: CAA: Airport Marketing & Public Relation, Airport Marketing &
> Public Relation, "Telephone book advertising"
>
>
> > Thank you, Janis--that's what I'm going to next!
> > Pat
> > ----- Original Message -----
> > From: <jbrand@xxxxxxxxxxxxxxxxxxxxxxxxx>
> > To: <mpr@xxxxxxxxxxxxxxxxxxxxxx>
> > Sent: Tuesday, January 02, 2001 1:28 PM
> > Subject: RE: CAA: Airport Marketing & Public Relation, Airport Marketing
&
> > Public Relation, "Telephone book advertising"
> >
> >
> > > Pat,
> > >
> > > We discontinued "yellow page" advertising years ago.  If they want a
> > > listing, we allow the airlines to arrange it.  Our airport listing is
in
> > the
> > > "white pages" under the airport name and they list our various
> > > tenants/vendors.
> > >
> > > Janis
> > >
> > > > -----Original Message-----
> > > > From: Pat Corfman [SMTP:stepheni@xxxxxxxxx]
> > > > Sent: Tuesday, December 26, 2000 8:02 PM
> > > > To: stepheni@xxxxxxxxx
> > > > Subject: CAA: Airport Marketing & Public Relation,  "Telephone book
> > > > advertising"
> > > >
> > > > Hello everyone!
> > > > Tis the season for phone book advertising renewal.  The yellow pages
> > > > around here, as everywhere I'm sure, are outrageously expensive.  I
am
> > > > wondering how valuable the group thinks these ads are.  We spend
> > thousands
> > > > of dollars each year to advertise in Ameritech, TDI and local
> > books...the
> > > > content is mainly our airlines and their 1-800 numbers, as well as
our
> > web
> > > > site information.
> > > > Any insights as the the value of this sort of advertising would be
> > greatly
> > > > appreciated!
> > > > Happy holidays!
> > > > Pat Corfman
> > > > Bishop International Airport
> > > > Flint, MI
> > > > Email: pcorfman@xxxxxxxxxxx
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> -------------------------------------------------------------
> To originate a message to the CAA: Airport Marketing & Public Relations
list, address your e-mail to mpr@xxxxxxxxxxxxxxxxxxxxxx, fill in the
'Subject' line and your message.
> Your message will be received by everyone on the list.
>
> To respond to someone elses message to this list, simply click on the
'Reply' button on your e-mail program, leaving the 'Subject' line alone. AOL
users, don't forget to highlight the previous message text.
> Your response will be received by everyone on the list.
>
> To be added or removed from this private list, please contact
stepheni@xxxxxxxxx
>

-------------------------------------------------------------
To originate a message to the CAA: Airport Marketing & Public Relations list, 
address your e-mail to mpr@xxxxxxxxxxxxxxxxxxxxxx, fill in the 'Subject' line 
and your message.
Your message will be received by everyone on the list.

To respond to someone elses message to this list, simply click on the 'Reply' 
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