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Airport Marketing & Public Relation, "Telephone book advertising"



Thank you, Janis--that's what I'm going to next!
Pat
----- Original Message -----
From: <jbrand@xxxxxxxxxxxxxxxxxxxxxxxxx>
To: <mpr@xxxxxxxxxxxxxxxxxxxxxx>
Sent: Tuesday, January 02, 2001 1:28 PM
Subject: RE: CAA: Airport Marketing & Public Relation, Airport Marketing &
Public Relation, "Telephone book advertising"


> Pat,
>
> We discontinued "yellow page" advertising years ago.  If they want a
> listing, we allow the airlines to arrange it.  Our airport listing is in
the
> "white pages" under the airport name and they list our various
> tenants/vendors.
>
> Janis
>
> > -----Original Message-----
> > From: Pat Corfman [SMTP:stepheni@xxxxxxxxx]
> > Sent: Tuesday, December 26, 2000 8:02 PM
> > To: stepheni@xxxxxxxxx
> > Subject: CAA: Airport Marketing & Public Relation,  "Telephone book
> > advertising"
> >
> > Hello everyone!
> > Tis the season for phone book advertising renewal.  The yellow pages
> > around here, as everywhere I'm sure, are outrageously expensive.  I am
> > wondering how valuable the group thinks these ads are.  We spend
thousands
> > of dollars each year to advertise in Ameritech, TDI and local
books...the
> > content is mainly our airlines and their 1-800 numbers, as well as our
web
> > site information.
> > Any insights as the the value of this sort of advertising would be
greatly
> > appreciated!
> > Happy holidays!
> > Pat Corfman
> > Bishop International Airport
> > Flint, MI
> > Email: pcorfman@xxxxxxxxxxx
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To originate a message to the CAA: Airport Marketing & Public Relations list, 
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To respond to someone elses message to this list, simply click on the 'Reply' 
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