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Airport Marketing & Public Relation, "Telephone book advertising"


We discontinued "yellow page" advertising years ago.  If they want a
listing, we allow the airlines to arrange it.  Our airport listing is in the
"white pages" under the airport name and they list our various


> -----Original Message-----
> From: Pat Corfman [SMTP:stepheni@xxxxxxxxx]
> Sent: Tuesday, December 26, 2000 8:02 PM
> To:   stepheni@xxxxxxxxx
> Subject:      CAA: Airport Marketing & Public Relation,  "Telephone book
> advertising"
> Hello everyone!
> Tis the season for phone book advertising renewal.  The yellow pages
> around here, as everywhere I'm sure, are outrageously expensive.  I am
> wondering how valuable the group thinks these ads are.  We spend thousands
> of dollars each year to advertise in Ameritech, TDI and local books...the
> content is mainly our airlines and their 1-800 numbers, as well as our web
> site information.
> Any insights as the the value of this sort of advertising would be greatly
> appreciated!
> Happy holidays!
> Pat Corfman
> Bishop International Airport
> Flint, MI
> Email: pcorfman@xxxxxxxxxxx
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