----- Original Message -----
Sent: Wednesday, December 27, 2000 1:25
Subject: RE: CAA: Airport Marketing &
Public Relation, Airport Marketing & Public Relation, "Telephone book
has a half page ad that dipicts a general map of the airport. It
includes parking garages and lots. It also show the exits off the
interstate. We don't get much response from this ad. We are
considering stopping this particular ad. All the airlines have a listing
in the yellow pages as well.
Tis the season for phone book advertising
renewal. The yellow pages around here, as everywhere I'm sure, are
outrageously expensive. I am wondering how valuable the group thinks
these ads are. We spend thousands of dollars each year to advertise in
Ameritech, TDI and local books...the content is mainly our airlines and
their 1-800 numbers, as well as our web site information.
Any insights as the the value of this sort of
advertising would be greatly appreciated!
Bishop International Airport