From: Janis Brand [mailto:firstname.lastname@example.org]
Sent: Wednesday, July 26, 2000 2:27 PM
Subject: RE: CAA: Airport Marketing & Public Relation Airport Marketing & Public Relat...
We have an "Airline Presentation Package", airport marketing plan, etc., which were prepared by Vesta Rea & Associates. I can send an original of each to you (don't have time or staff to copy them), but you will have to send them right back. Let me know if that will work for you.
Lake Tahoe Airport
From: Ontsagedeb@aol.com [SMTP:Ontsagedeb@aol.com]
Sent: Monday, July 24, 2000 3:20 PM
Subject: Re: CAA: Airport Marketing & Public Relation Airport Marketing & Public Relat...
Is there anyone that would be willing to share marketing strategies for
their airport with me? Does anyone have outlines that include conferences,
sales calls for airlines, freight forwarders and shippers, PR efforts
including advertising, data accumulation and budget for all the above
mentioned. I would like to make comparisons of small airport and large
Is anyone giving financial incentives such as cash or reduced fees? What
should an average budget be for marketing an airport (per million people)?
How do you calculate revenues to be set aside for marketing? Based on need
or government will:)?
Thank you in advance.
Acker & Associates
1938 E. Alondra CT.
Ontario, CA 91764
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