[Archive Home][Date Prev][Date Next][Index]
"Benefit of airport to Branson remains unclear"
Wednesday, June 15, 2011
Benefit of airport to Branson remains unclear
By Cliff Sain
The Springfield (MO) News-Leader
Now that the city has paid more than $700,000 to Branson Airport in the past
two years, the city administrator said it is hard to judge whether the city
has benefited from its investment.
"We have less money in our general fund than we did last year," City
Administrator Dean Kruithof said. "We don't know if it would be more or less
without the airport."
The city pays the airport $8.24 for each passenger brought to Branson.
Kruithof said it is difficult to discern what advantage the city gains from
each of those passengers. Although the city does not pay for round-trip
passengers who originate from Branson, he said it is always possible that
somebody from Branson could buy a one-way plane ticket to home and be
counted as a visitor.
Of more concern is what the passengers do when they arrive.
"The fact is, we don't have a turnstyle," Kruithof said. "We don't know if
they are coming to visit Branson, or if they are going to Big Cedar Lodge,
to Arkansas or even Springfield. But it's hard for me to say we have not
seen a benefit."
Airport Executive Director Jeff Bourk acknowledged that an economic impact
study showed the average airport passenger created only $5 for the city's
general fund, which is funded by a one-cent sales tax.
"But they generate $15 for marketing funds," Bourk said. "And research shows
that marketing has a $53 return. Our visitors are creating much more than
$8.24 for the city."
This payment reflects passengers that flew between July and December 2010.
When the city and airport reworked the contract in 2010, that delay was
important because it allowed the city to check FFA passenger records against
the airport's claims.
Do you have an opinion about this story?
Share it with other readers in our CAA Discussion Forums
Fair Use Notice
This site contains copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of political, human rights, economic, democracy and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: http://www.law.cornell.edu/uscode/17/107.html. If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner.
If you have any queries regarding this issue, please Email us at firstname.lastname@example.org