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"Gainesville: Officials hope new look will revamp the airport's image"


 
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Friday, March 30, 2007

By NATHAN CRABBE

 

The Gainesville Regional Airport is getting a face-lift for its passenger terminal to go along with a new face in charge.

But airport officials acknowledge more must be done to improve the airport's image among area residents.

Construction is expected to start within the next two weeks on the nearly $7 million renovation of the airport passenger terminal. The project includes building a new concession area, expanding the passenger waiting area and refurbishing the rest of the terminal.

The work isn't expected to disrupt travel, but will cause cramped conditions at times over the next 11 months. Allan Penksa, the airport's interim CEO since Rick Crider announced his departure late last year, said he hopes travelers understand the improvements will turn a dark and drab terminal into a more inviting place.

"When it's all said and done, they're hopefully going to have a terminal to be proud of," Penska said.

The airport went through some rough spots in 2006, starting with Northwest Airlines departing the airport in May and ending with Penska taking over for Crider. He is now in negotiations to be the full-time CEO.

He'll be faced with an airport undergoing aesthetic changes at the same time passenger travel is lagging. Airport travel dropped to 22,443 passengers in February, the lowest number since September 2004.

Penksa said changing the look of the airport alone likely won't attract new travelers. But he said the renovated terminal will make for a more pleasant travel experience and provide a better first impression of the community.

"It's good to make a good impression, to put our best foot forward," he said.

Some travelers at the airport welcomed the renovations but said they wouldn't factor in their travel decisions. Gainesville resident Dave Brooks said he regularly flies for his work at a local engineering firm, but the limited options at the airport make arranging flights from here difficult.

He said renovations wouldn't affect his travel decisions as much as adding flights and lowering prices.

"I want more convenience, more service, more options out of Gainesville," he said.

While airport officials say they're working on those issues, they say the renovations are much needed.

The airport was built in 1979 at the height of the energy crisis, so it was designed to use solar energy to heat water and had other energy-saving features. Penksa said the heating and cooling system never worked properly, so much of the renovation costs will go toward replacing that system.

The terminal's design was meant to minimize the amount of sunlight inside, lowering cooling costs. But the design also caused the terminal to be dark and dreary, which will also be addressed in renovations, Penska said.

A courtyard will be capped with a skylight, allowing the passenger waiting area to be expanded and better lit. The rest of the terminal will be brightened with new signs, flooring, paint and furnishings.

"I think it's going to be a much more inviting place to be," he said.

Other major changes include a new concession area and added bathrooms. The improvements mark the second phase of airport renovations, following a first stage that include new passenger boarding bridges.

The airport had also planned a new entrance road, connecting the airport directly with Waldo Road. But Penksa said the airport is still seeking funding for the remaining cost of that $3.5 million project.

Airport officials admit those changes alone won't attract more travelers. Travel agents say the higher cost of flying out of Gainesville is a major reason why people choose airports in Jacksonville or Orlando.

The airport is trying to address this by putting a cost calculator on its Web site, showing Gainesville fares are competitive when factoring in the cost of parking and driving. Nicki Wagner, a travel agent with Holbrook Travel in Gainesville, said she has some clients who choose Gainesville for its convenience.

"We do have clients who will leave from Gainesville no matter what," she said.

Overseas travelers often pick the airport, she said, because they can easily connect with international flights in Atlanta. But Wagner said domestic travelers are less likely to fly out of Gainesville because of limited options to some destinations, so she would like to see flights added to additional hubs, among other changes.

Pete Johnson, chairman of the airport's governing authority, said he's pushing for additional service. He said he's been in talks with the budget carrier JetBlue to offer direct flights to New York City from Gainesville.

While conceding Gainesville was low on the carrier's priority list, Johnson said he thought the airport should at least make an attempt.

"If you don't have that vision of getting it, you're not going to get it," he said.

But he said expanding the use of existing service was a top priority.

"A lot of people don't even know we have an airport," he said.

Penksa said he'll be talking with major employers, such as the University of Florida, about committing to use the airport more. The airport must get to a point where anyone who travels considers it as a first option, he said.

"Our challenge is to get people to look at Gainesville every time the travel," he said.

A renovated airport will help improve the travel experience, he said. Besides, he said, the airport is a public building that provides some travelers with their first impression of Gainesville.

"For people that visit the area, it certainly represents something about the community," he said.

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