"The Paradies Shops Donates $28,000 to The First Tee Through Exclusive Licensing Agreement with PGA TOUR"

Wednesday, November 3, 2004

The Paradies Shops Donates $28,000 to The First Tee Through Exclusive
Licensing Agreement with PGA TOUR
Press Release


Atlanta, GA, - Under an exclusive licensing agreement with the PGA TOUR, The
Paradies Shops operates 41 PGA TOUR Shops throughout the U.S. and Canada.
Beginning in January of this year, the Paradies Shops, an Atlanta-based
chain of airport retail shops, is donating a percentage of all its sold
licensed PGA TOUR merchandise to The First Tee, an organization providing
young people of all backgrounds with an opportunity to learn life enhancing
values through the wonderful sport of golf; teaching children honesty,
integrity and sportsmanship.  Additionally, The Paradies Shops has
generously offered to send a portion of its proceeds through 2008.  The
first check in the amount of $28,000 was sent to The First Tee on October
21, 2004. 

"We are delighted with this ongoing relationship with The Paradies Shops,"
said Joe Louis Barrow Jr., Executive Director of The First Tee.  "Through
the continued support of dedicated organizations like The Paradies Shops,
The First Tee is able to further its mission and enrich the lives of young
people through the Life Skills Experience."

"The Paradies Shops is pleased to make its first donation and it is with
great pride that we participate in such an outstanding program.  The First
Tee is unique in their approach to making a difference in the lives of
children, and we look forward to our ongoing commitment to provide funding,"
said Gregg Paradies, President and CEO, The Paradies Shops.

"PGA TOUR and The Paradies Shops have been partners for over 13 years now,"
stated Leo McCullagh, Vice President of Retail Licensing, PGA TOUR.  "This
donation is yet another example of how this partnership has grown over the
years and the strength of organizations banding together to benefit others."

The First Tee is an initiative of the World Golf Foundation. Since its
inception in 1997, The First Tee has opened 175 golf-learning facilities and
has introduced the game of golf to over 370,000 participants since 2000. The
focus is to give young people of all backgrounds an opportunity to develop,
through golf and character education, life-enhancing values such as honesty,
integrity and sportsmanship.  For more information about The First Tee,
please visit www.thefirsttee.org.

The Paradies Shops, established in 1960, is a family-owned business
operating approximately 350 stores in 61 airports in the United States and
Canada.  For the ninth consecutive year, The Paradies Shops has been named
"Best Airport Retailer" by World Airport Revenue News.  For more information
on The Paradies Shops, please visit www.theparadiesshops.com.

The  PGA TOUR is a tax-exempt  membership  organization of professional
golfers.   Its   primary purpose is to  provide competitive earnings
opportunities for  past, current and future  members of the PGA TOUR,
Champions Tour and Nationwide Tour; to protect the integrity of the game;
and to help grow the reach of the game in the U.S. and around the world. 


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