"San Diego County Regional Airport Authority Secures Highest Honors in ACI-NA's Marketing and Communications Contest"

Wednesday, August 11, 2004

San Diego County Regional Airport Authority Secures Highest Honors in
ACI-NA's Marketing and Communications Contest
Business Wire


ACI-NA 13th Annual Conference & Exhibition WASHINGTON--(BUSINESS WIRE)
-- Airports Council International - North America (ACI-NA) today
announced the winners of its 2004 Excellence in Marketing and
Communications Contest. San Diego County Regional Airport Authority
received the Peggy G. Hereford Overall Award for Excellence, widely
recognized throughout the airport industry as the highest honor an
airport can earn in the marketing and communications field. The official
presentation to San Diego will be held Wednesday, Sept. 22, during the
Chairman's Honor Luncheon at the ACI-NA 13th Annual Conference &
Exhibition in Houston. 

The Hereford award recognizes creativity in illustrating the airport's
message, effectiveness in connecting with audiences, and the overall
scope of the airport's effort in marketing and public relations. The
award's goal is to spotlight the commitment and dedication of the
winning airport's accomplishments in marketing and communications. 

"From large scale to low budget, the San Diego County Regional Airport
Authority's marketing and communications programs were consistently
impressive and effective," said Juliet Wright, ACI-NA's senior director
of public affairs. "Focusing on their role in planning for the San Diego
region's future, demonstrated through their 75th anniversary
celebrations, the authority's programs stayed true to their theme and
reflected the heart of their brand and service to the customer and
region," she added. 

In addition to winning the Hereford Award, San Diego County Regional
Airport Authority took first place in four categories: Aviation
Education and Tour Programs, Media Guides, Press Kits, and Public
Relations Campaigns. The airport received three second place awards
representing excellence in Video and Film Productions, Creative
Innovations-Technology, and Corporate Branding Campaigns. San Diego also
received a third place award for black and white Print Advertising and
an Honorable Mention in Special Events. 

San Diego County Regional Airport Authority was one of 54 airports and
airport authorities that submitted entries in the contest, which
encompasses categories that recognize work in marketing and public
relations and provides airports the opportunity to be honored for the
quality of their work. Award categories cover a wide range of media
including brochures, advertising, marketing and public relations
campaigns, newsletters, special events, video and film productions, and
websites. 

"The San Diego County Regional Airport Authority is very pleased to be
recognized by our industry peers with the highest honor an airport can
earn in the marketing and communications field," said Thella F. Bowens,
President/CEO. "We're especially pleased to have earned this award in
our very first year as an independent agency. This prestigious award is
a testament to the world-class performance achieved by employees
throughout our organization, and it reflects the Airport Authority's
commitment to openly communicate with the public we serve." 

El Paso received a Judges' Award for showing passion, thoughtfulness and
energy in demonstrating the quality of work performed at their airport.
Contest judges applauded the airport's energies, commitment and pride in
their effective promotional work. 

Listing of Winners by Airport HM (Honorable Mention) Austin -Bergstrom
International Airport 2nd Place Photography Baltimore/Washington
International Airport (BWI) 1st Place Print Advertising -- Black & White
1st Place Flight Guides 1st Place Television Advertising 2nd Place (tie)
Websites 3rd Place Aviation Education & Tour Calgary International
Airport 1st Place Annual Reports Charlotte-Douglas International Airport
2nd Place Annual Reports City of Chicago Department of Aviation 2nd
Place Marketing Campaigns Columbus Regional Airport Authority 1st Place
Websites 2nd Place Public Relations Campaigns Dallas/Fort Worth
International Airport 2nd Place Newsletters-Internal 2nd Place Print
Advertising -- Color 2nd Place (tie) Corporate Branding Campaigns 3rd
Place Brochures 3rd Place Creative Innovations --Technology HM Annual
Reports HM Marketing Campaigns HM Websites Denver International Airport
1st Place Brochures 2nd Place Newsletters -- Color 2nd Place Radio
Advertising 3rd Place Creative Innovations -- Promotions 3rd Place Press
Kits Edmonton Regional Airport Authority HM Newsletters -- Black & White
or Email El Paso International Airport Judges' Award HM Photography Fort
Wayne International Airport 3rd Place Radio Advertising Gulfport-Biloxi
Regional Airport Authority 3rd Place Marketing Campaigns John C. Munro
Hamilton International Airport 1st Place Corporate Branding Campaigns
Capital Region Airport Authority 3rd Place Websites McCarran
International Airport 3rd Place Public Relations Campaigns
Lexington-Fayette Urban County Airport Board 2nd Place Television
Advertising Los Angeles World Airports 1st Place Newsletters -- Internal
2nd Place Creative Innovations -- Promotions HM Public Relations
Campaigns Metropolitan Washington Airports Authority 2nd Place Press
Kits General Mitchell International Airport HM Marketing Campaigns
Mineta San Jose International Airport 3rd Place Print Advertising --
Color 3rd Place (tie) Television Advertising City of Naples Airport
Authority 2nd Place Print Advertising -- Black and White Philadelphia
International Airport 2nd Place Flight Guides Phoenix Sky Harbor
International Airport 1st Place Creative Innovations -- Promotions 1st
Place Creative Innovations -- Technology 1st Place Marketing Campaigns
1st Place Radio Advertising 2nd Place Special Events 3rd Place Video and
Film Productions HM Brochures HM Print Advertising -- Black & White HM
Print Advertising -- Color Port of Portland Portland International
Airport 1st Place Newsletters -- Color 2nd Place (tie) Websites Port of
Seattle Seattle-Tacoma International Airport 1st Place Special Events
3rd Place Newsletters Color 3rd Place Photography HM Video and Film
Productions Sacramento County Airport System 3rd Place Special Events
Salt Lake City Department of Airports 1st Place Print Advertising --
Color 1st Place Video and Film Productions San Diego County Regional
Airport Authority Peggy G. Hereford Award 1st Place Aviation Education &
Tour 1st Place Media Guides 1st Place Press Kits 1st Place Public
Relations Campaigns 2nd Place Video and Film Productions 2nd Place
Creative Innovations -- Technology 2nd Place Corporate Branding
Campaigns 3rd Place Print Advertising -- Black and White HM Special
Events Sarasota Bradenton International Airport 2nd Place Brochures
Savannah-Hilton Head International Airport 3rd Place (tie) Television
Advertising Southwest Florida International Airport 2nd Place Aviation
Education & Tour Vancouver International Airport Authority 3rd Place
Annual Reports HM Flight Guides HM Television Advertising.


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