Gulf Air Opens New Lounge in Bahrain Airport

Gulf Air Opens New Lounge in Bahrain Airport 
Trade Arabia, World

Posted: Thursday, February 19, 2004
 
  
Gulf Air says it is setting new standards in travel
comfort with the opening of its new lounge at Bahrain
International Airport. 

With the airport experience around the world now more
stressful than ever, Gulf Air has taken a major step
towards reducing traveller tension, said president and
chief executive James Hogan.

The new, state-of-the-art dedicated lounge for First
and Business Class passengers has set a new standard
in terms of contemporary design and product features,
he said.

"The new lounge is important to Gulf Air in many
ways," said Hogan. "Apart from adding value in terms
of enhancing passenger comfort, especially in the form
of privacy and personal space, this new development
also reinforces our brand values in another
dimension." 

He was speaking as about 80 business leaders and chief
executives toured the new lounge yesterday at the
invitation of Gulf Air. They were welcomed by Hogan
and other senior managers of the airline.

The lounge is situated in the former duty free area
and covers 1,000 sq m, providing panoramic views of
the runway.

It merges contemporary design and architecture with an
Arabic influence, offering peace and tranquillity
alongside an extensive array of modern-day business
facilities, said Hogan. 

At the same time it pays particular attention to
family and cultural values, he added.

"One of several unique features is the e-lounge within
a lounge concept," Hogan explained. "Individuals can
rearrange these spaces to suit their own specific
needs.

"Another significant feature is the individual
seating. "In the Bahrain lounge individual armchairs
are used extensively in order make better use of space
and provide for greater occupancy."

Meanwhile, Gulf Air's on-board service, which has been
instrumental in the rejuvenation of the airline, will
also be extended to the new lounge. "Our aim, as it is
on board, is to create a level and style of service
that passengers will remember for a long time to
come," said Hogan.

"We have added a family experience, with a special
area set aside for families and a games room featuring
the latest in gaming technology - X boxes - which will
keep the young and young at heart engaged for hours."
There are distinct areas for First and Business
passengers, as well as families.

John Brash, Creative Director of Landor, the branding
agency chosen to work with Gulf Air on the entire
re-branding project, says that what has been created
is a unique experience and shows customers that the
new identity is not just a new look and a coat of
paint.

The new lounge is open 24 hours a day and is available
to First and Business Class passengers and holders of
Gold and Silver Frequent Flyer Cards. - TradeArabia
News Service
 

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