"Fly, Shop, Save/ DFW Airport's Terminal C Kiosk Is First in Country to Sell Direct to Air Travelers"

Wednesday, August 6, 2003

Fly, Shop, Save/ DFW Airport's Terminal C Kiosk Is First in Country to Sell
Direct to Air Travelers, More Business on the Horizon
Press Release


DFW INTERNATIONAL AIRPORT, Texas, /PRNewswire/ -- In an unprecedented move
in the airport concessions business, the world's third busiest Airport is
hooking up Dell to offer travelers an opportunity to go online to purchase
computers and other products directly from the company and shipped directly
to their homes and offices.

DFW is working with Round Rock-based Dell on the high tech kiosk in Terminal
C. Now, travelers can tap on keyboards and try out products as they await
their flights, and order directly from the manufacturer before they
take-off. And DFW is working with Airport Access, Inc. a marketing services
company, to extend the advertising display concept to other companies across
four terminals.

"It is indeed great for our Texas airport to work with a great Texas company
on a venture that indeed has global reach," says Pat Gleason, vice president
of revenue and concessions at DFW. "There is no better way for companies to
reach millions of business decision makers than at airports and DFW is one
of the best airports for producing results."

Dell is the first company to sign up for this innovative airport program,
which combines brand awareness and customer interaction with direct sales.

"This concept gives a company or manufacturer substantial added value to be
able to display and sell at a kiosk which has a significantly lower capital
investment, no inventory on site and lower operating costs than a full
service store," says Walter Ainsworth, president of Airport Access, Inc.
"Yet a customer can still have the experience of actually seeing and
interacting with the product before buying it."

DFW's passenger demographic profile is another strong reason the Airport is
aggressively pursuing this concept. DFW has a captive audience of affluent
business decision-makers, two-thirds of whom are between the ages of 25 -
49, the most attractive demographic, with more than half packing household
incomes of $70,000 or more.

The Airport sees this new concept producing another "non aviation" sales
stream that will help DFW boost revenue and keep costs low for tenant
airlines. DFW has one of the strongest airport concession programs in the
country, setting new records post Sept. 11 for sales. That revenue goes
directly to DFW's bottom line.

"Without a doubt, this experiment with Dell has proven this innovative
concept has the sophistication to attract companies that would have never
considered us as potential outlets for their products," says Gleason. "It's
an idea whose time has come, and the passengers love it. We look forward to
expanding the program across multiple brands in the coming months." 

About DFW Airport:

Located halfway between the cities of Dallas and Fort Worth, Texas, DFW
International Airport is the world's third busiest, offering nearly 2,000
flights per day and serving 54 million passengers a year. DFW International
Airport provides non-stop service to 132 domestic and 30 international
destinations worldwide. 

About Airport Access:

Airport Access is a 7-year-old marketing services firm that provides
consulting and operational planning services for companies interested in
doing business in Airports. Inquiries can be made directly to Mr. Ainsworth
at 972 432 0322 or walter@xxxxxxxxxxxxxxxxxxx

SOURCE DFW International Airport


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