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"DFW Airport Launches Major New Parking and Signage Initiatives; Innovative Changes Reflect Passenger Requests, New Post 9/11 Business Model"


 
Sunday, November 3, 2002

DFW Airport Launches Major New Parking and Signage Initiatives;
Innovative Changes Reflect Passenger Requests, New Post 9/11 Business
Model
Press Release


DFW INTERNATIONAL AIRPORT, Texas, /PRNewswire/ -- DFW rolls out its
newest parking offerings on Monday, transforming more than 5,500 parking
spaces into passenger-friendly take-offs for travel at the world's third
busiest airport, accompanied by brand new signage to make the trip
easier. The new Express and Remote parking services are being
implemented after a year-long survey of 1,000 post 9/11 travelers who
were clear in their desires: more convenience, value pricing and
personal safety.
 
"They asked for it, and they got it," says Jeff Fegan, CEO of DFW.
"Reducing the 'hassle factor' for our guests is extremely important to
us. We listened. We get it. We even let the passengers pick the parking
names and distinctive colors for the lots. And now DFW travelers will
get great customer service and car-to-gate shuttle transportation
without one penny of a price increase. In fact, none of DFW's 29,000
parking spaces will go up in price."

The changes in parking, service and signage also reflect DFW's
aggressive post 9/11 business model that continues to emphasize security
and customer service as key factors to keeping travelers in the air.

DFW introduces its new parking programs with a series of promotions,
including on opening day a roving band of Elvis impersonators. Elvis is
indeed in the parking lot and will join Airport Ambassadors in assisting
passengers in the parking lots and riding the new vans and busses with
them to the terminals. Also, DFW will stage a "All Pink Cars Park Free"
promotion through November 10, 2002. Key customer information is
available at www.dfwairport.com/parking or by calling 972 574 PARK.

"We want to have some fun in our parking lots, and as Elvis would say,
DFW is 'All Shook Up' when it comes to offering our guests the closest,
fastest parking to our terminals," says Joe Lopano, executive vice
president of marketing at DFW. "It's good value, good customer service,
and good business. And with the holidays on the horizon, this new
parking program will give our road warriors and leisure travelers a real
break from the stress of trying to find a parking place, lugging their
luggage and hustling to get to the flight on-time."

More than 28 new bright, color-coordinated vans and buses will also
begin operation on Monday equipped with Global Positioning System (GPS)
and CCTV technology to track vehicles and assure superior safety and
service. All new vehicles are powered by compressed natural gas (CNG)
and specially equipped for disabled passengers. New customer assistance
vehicles will also serve customers in the close-in terminal garages,
offering assistance with flat tires and dead batteries while offering an
extra layer of security. All of DFW's lots will continue to be patrolled
and camera-monitored.

The Airport's new Express Parking (formerly Value AA and Terminal B
Remote Parking) will feature 20 new 14-passenger vans that will pick-up
customers at their vehicle. Two facilities (Express South and Express
North) with nearly 5,500 covered and uncovered spaces, will be staffed
around the clock and parkers will enjoy amenities such as luggage
assistance, access to flight information, complimentary window washing,
bottled water, and newspapers. Continuous shuttles from the parking lots
directly to the passenger's terminal will mean travel times averaging
less than 10-minutes.

The Airport's new Remote Parking (formerly North and South Shuttle)
still features the lowest published price of any on- or off-airport lot:
$5.00. Eight new CNG-powered bright yellow buses will also offer
up-to-minute flight information with direct service to all terminals.
More than 4,500 spaces are available in the lots, and have been a
popular parking spot for budget- conscious travelers for years.

DFW's parking initiatives debut with new and improved Airport signage.
New blue signs with double-the-size white lettering are now in place
along the Airport's main thoroughfare, International Parkway, directing
travelers to terminals, parking lots and service areas. Additional new
signage designed with international symbols and standards will continue
to be added to all roadways at DFW.

"Like they say in the real estate business, DFW Airport Parking is all
about 'location, location and location' and our revamped parking
programs and new easy to read and follow signage wraps our guest in the
most customer- friendly Airport parking environment in America," adds
Lopano.

Located halfway between the cities of Dallas and Fort Worth, Texas, DFW
International Airport is the world's third busiest, offering nearly
2,000 flights per day and serving 55 million passengers a year. DFW
International Airport provides non-stop service to 130 domestic and 31
international destinations worldwide.


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